While I was reading Kleon's book, I was also reading one of his reading suggestions he listed in the back. The one that I chose was "Rework" by Jason Fried and David Hansson. The writing style and the addition of hand illustrations is comparable to Kleon's book, but it goes more in depth about what it really takes to run a company successfully rather than your own self discovery. While it provides many tips, suggestions, and "inside knowledge", in short chapters, the advice that was the most memorable for me was allowing your customers to outgrow you. I have always thought that a company's product should be constantly updated to keep up with the times and customers, the book says that if you cater towards your existing market and change your product according to their demands, then if they leave you anyways, you are stuck with something only catered to a specific group of people. If you have something that is basic, then you will always have new people coming to you. As they put it, "Small, simple, basic needs are constant. There's an endless supply of customers who need exactly that."

Check out the awesome cover and back. I love the crumpled up paper used for imagery.
Here are some of the illustrations of topics discussed in the book.
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